Privacy Policy

This privacy policy explains how Il Frullato Fresco collects, uses, and protects personal information gathered through our online platform. Protecting your privacy is important to us, and we are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Data Controller

The data controller responsible for processing personal information collected through this service is Il Frullato Fresco, located at 45 Via Roma, Florence, Tuscany, 50123, Italy.

Information We Collect

We may collect various types of personal information from users of our site. This includes information you directly provide to us, such as when you place an order, sign up for a service, or contact us. The types of information you provide might include identifying details and contact information.

We also automatically collect certain information when you visit or use our online platform. This information may include your internet protocol (IP) address, browser type, operating system, details about your usage of our service, and other technical information collected through cookies and similar technologies.

How We Use Your Information

We use the personal information we collect for several purposes, including:

Providing, operating, and maintaining our online platform and services.

Processing transactions and fulfilling orders placed through our service.

Communicating with you about your orders, inquiries, or account.

Improving, personalizing, and expanding our online platform and services.

Understanding and analysing how you use our online platform.

Developing new products, services, features, and functionality.

Detecting and preventing fraud and other illegal activities.

Complying with legal obligations.

Lawful Basis for Processing

We process personal information based on several lawful bases:

Performance of a Contract: We process information necessary to provide the services you request, such as processing your orders for smoothies, juices, or catering.

Legitimate Interests: We process information for our legitimate business interests, provided these interests are not overridden by your data protection rights. This includes improving our services, ensuring the security of our platform, and conducting business operations.

Compliance with a Legal Obligation: We may process your information where necessary to comply with laws and regulations.

Consent: We may rely on your consent to use your personal information for specific purposes, such as sending marketing communications, where required by law. You have the right to withdraw your consent at any time.

Sharing Your Information

We may share your personal information with third parties in limited circumstances:

Service Providers: We may share information with trusted third-party service providers who perform services on our behalf, such as payment processing, data hosting, analytics, and marketing assistance. These third parties are required to protect your information and use it only for the purposes for which it was shared.

Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Business Transfers: If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

Data Security

We implement technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is completely impenetrable.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Data Protection Rights (Under GDPR)

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

Right of Access: You have the right to request a copy of the personal information we hold about you.

Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal information, under certain conditions.

Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.

Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions, particularly where the processing is based on our legitimate interests or for direct marketing purposes.

Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the physical address provided below. We may ask you to verify your identity before responding to such requests.

You also have the right to lodge a complaint with a supervisory authority, particularly if you are in the European Union, if you believe that our processing of your personal information infringes applicable data protection laws.

Cookies and Tracking Technologies

Our online platform may use cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising. You can control the use of cookies through your browser settings.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will indicate when changes have been made.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us by postal mail at:

Il Frullato Fresco
45 Via Roma,
Florence, Tuscany, 50123,
Italy

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